The Wood-Concepts Team
Holly Baxter
Holly Baxter

Phone: 310-904-4816

hollyb@wood-concepts.com

Holly Baxter has been in the industry since 1996.  She brings with her a well rounded knowledge of how these products are manufactured and installed.  Her role in the company is making sure that they are offering a diverse line of trending products but making sure that the quality of the product is something that everyone feel confident standing behind.  That is why she is such a firm believer in educating her clients.

“Education is a powerful tool when it comes to wood flooring.  Our goal is to educate those that are interested in the products we represent as it is essential in making a project successful.”  Holly Baxter

Molly Frier
Molly Frier

Phone: 785.341.7600

mollyp@wood-concepts.com

Molly Frier is a graduate of Kansas State University with a Bachelors Degree of Interior Design.  With 7 years of hospitality design & sales experience she has a great understanding of how to work with the interior design industry to include corporate hotel brands, owner/ developers and the architectural/design communities.  Having experience working as a designer, in the interior design community has helped her have a precise understanding of the FF&E and architectural finish selection process.  Her strengths are prioritizing, problem solving, building client and industry relationships and meticulous follow through to completion of installation. She is an ambitious overachiever with a positive attitude & loves working with people.

Michele Scotto
Michele Scotto

Phone: 310-600-4987

micheles@wood-concepts.com

Michele Scotto has been a karate athlete for most of his “Italian” life – Italian, European and World Champion for the famed Fiamme Oro Italian sports team. As a natural career flow, Michele became a trainer for the karate Fiamme Oro team, bringing many athletes to compete at world championships and win gold medals. However, towards the beginning of the new century, Michele shifted career and started working in marketing for a prestigious boutique Italian shoe label, Guillaume Hinfray.

Upon his move to the US, Michele launched the Italian Living Umbria showroom at the Pacific Design Center where he managed the day to day operation of a showplace representing over 40 Italian manufacturers and design firms and managing client accounts. After an interlude as account manager for Montanari Group, he now happily represents Wood-Concepts to the Los Angeles community of architects and designers. “I went from chopping wood as a karate athlete to selling it as a rep – I guess wood was my destiny…”

Ray Whelan
Ray Whelan

Phone: 801-450-6283

sunvalleyray@aol.com

Ray Whelan grew up in a family involved in the building industry and who also operated a horse farm.  With that being said, he has been surround by building from an early age.  Ray has an intensive background in remodeling houses and has converted a hundred year old barn into a restaurant, in Vermont. Since 2000 he has focused primarily involved on the antique wood business.  Sourcing for his clients antique  beams and flooring.

In 2012 Ray started looking into offering solid and engineered wood flooring.   After a long search, Ray was introduced to Wood- Concepts and has become the primary sales person for the Rockies.  He is in charge of establishing relationships with high end flooring showrooms throughout the Rockies and also working directly with architects, designers and contractors.